[DOWNLOAD] "On Behalf of the President" by Lauren A. Wright " Book PDF Kindle ePub Free

eBook details

Title: On Behalf of the President
Author : Lauren A. Wright
Release Date : January 18, 2016
Genre: Politics & Current Events,Books,
Pages : * pages
Size : 5658 KB

Description

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists